, Scanned by Charles Keller with OmniPage Professional OCR software INCREASING HUMAN EFFICIENCY IN BUSINESS A CONTRIBUTION TO THE PSYCHOLOGY OF BUSINESS BY WALTER DILL SCOTT AUTHOR OF “THE THEORY OF ADVERTISING,” “THE PSYCHOLOGY OF ADVERTISING,” “THE PSYCHOLOGY OF PUBLIC SPEAKING,” “INFLUENCING MEN IN BUSINESS” CONTENTS CHAPTER PAGE I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY……1